The logo design process consists of several stages that lead to the desired graphic solution. The most important stage is the first one, which involves carefully gathering and processing the client’s guidelines and wishes. By asking carefully selected questions, we discover exactly what the client wants regarding the logo’s appearance, target audience, style, colors, and other important details.
Based on these answers, we gain a broader picture of the client’s desires. We also use images of other reference logos or sketches provided by the client to better understand their way of thinking and what attracts them.
After processing all the guidelines, we move on to creating design proposals. Initially, we explore all selected elements and guidelines through sketches, creating the first ideas.
These initial ideas usually don’t have the form of a finished logo design, so it’s necessary to refine all details during the first revision so that the logo is fully finalized and ready for presentation to the client in the second revision.
We always send several different logo design proposals so that the client can view the solutions from different perspectives. Sometimes the logo is approved with the first submission of proposals, but sometimes additional adjustments or changes are needed.
Once the final solution is approved, we precisely shape and define it, gather the fonts, and prepare the files for online use in the form of images (bitmaps) and in vector form for printing. The client is provided with all the necessary files ready for further application and use.
